GoTime app

Thursday, September 14, 2023

Andrex asked PRELOADED to design and build a digital product, and learning framework to provide children and caregivers with the supporting material and tools to help children to practise the health habits that will last a lifetime – The GoTime app was born!

Central to the Playbook concept is a world of friendly and relatable characters, each of whom help reinforce the learning at different stages of a child’s development.

In developing the suite of characters – Bunny, Mouse, and Bear – we also developed a unique visual style and language that borrowed from the best of children’s storybook illustration.

Created at: PRELOADED
Learn More: Case Study

Beep Beep Bop

Saturday, July 1, 2023

Sky Live is a small camera unit which sits on top of the Sky Glass, unlocking new ways to engage, connect, and enable audiences. PRELOADED were selected as a key R&D partner exploring the affordances of the platform, as well as the game development partner for one of Sky Live’s launch titles, ‘Beep Beep Bop’.

Supported by the comedic mischief  and ‘randomness’ of the Beep Beep Bop host, each mini-game is generated from huge library object sets. Social and Meme inspired, the game objects include everything from ‘Junk food’ and ‘Half eaten stuff’ to ‘things with wings’ and ‘Live emojis’ – everything has a place in this surreal world!

Created at: PRELOADED
Learn More: Case Study

The Wild Escape

Friday, April 28, 2023

The Wild Escape was a major new project by Art Fund bringing hundreds of museums and schools together in a celebration of UK wildlife and creativity. Launching on Earth Day 2023, children are invited to explore and discover nature in museum collections, bringing their chosen creature to life with their own creativity and following their escape to a thriving ecosystem.

Putting the child’s creativity front and centre, PRELOADED designed an art tool that allows children to capture and digitise their created creatures, breathe life into them and release them from institutions across the UK into a digital biodiverse ecosystem to wander alongside the creations made by other children.

Once released, children can search and find their individual drawings and explore how they wander through diverse habitats and have whimsical encounters with other creatures.

Learn More: Case Study

Procedurally generated patchwork art style and design celebrates the virtual and ‘blocky’ worlds that 7-11 year olds are familiar with.

Dettol Hygiene Quest

Thursday, November 3, 2022

There has never been a more important time to practice good hygiene habits. Recognising this, Reckitt set out to expand its hygiene education in schools to reach 100 million children globally by the end of 2026 – teaching positive hygiene habits to reduce incidents of preventable illnesses and absenteeism rates.

Teaming up with PRELOADED & LEO, Reckitt wanted to explore how play can drive positive behaviour change for children aged 6-9 as well as helping teachers demonstrate the importance of good hygiene in engaging ways.

The result of this collaboration is Dettol Hygiene Quest, a hybrid learning programme which brings together interactive play with story-led learning. Anchored in meaningful storytelling, the experience drives real-world health outcomes by empowering children to play, practice and learn.

Created at PRELOADED

Nascent Prophecy

Tuesday, February 1, 2022

Set in a unique isometric diorama, you assume the role of Sam, a terraformer, who’s been at Spire outpost for the last 6 months. Spread over multiple chapters moving from location to location, players must solve environmental puzzles and tasks slowly piecing together what took place in the events leading up to your blackout. 

Created over the course of 2020/21 to better understand Unity and HDRP, you can learn more about its development and download a vertical slice of the experience on

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