Andrex asked PRELOADED to design and build a digital product, and learning framework to provide children and caregivers with the supporting material and tools to help children to practise the health habits that will last a lifetime – The GoTime app was born!
Central to the Playbook concept is a world of friendly and relatable characters, each of whom help reinforce the learning at different stages of a child’s development.
In developing the suite of characters – Bunny, Mouse, and Bear – we also developed a unique visual style and language that borrowed from the best of children’s storybook illustration.
The Wild Escape was a major new project by Art Fund bringing hundreds of museums and schools together in a celebration of UK wildlife and creativity. Launching on Earth Day 2023, children are invited to explore and discover nature in museum collections, bringing their chosen creature to life with their own creativity and following their escape to a thriving ecosystem.
Putting the child’s creativity front and centre, PRELOADED designed an art tool that allows children to capture and digitise their created creatures, breathe life into them and release them from institutions across the UK into a digital biodiverse ecosystem to wander alongside the creations made by other children.
Once released, children can search and find their individual drawings and explore how they wander through diverse habitats and have whimsical encounters with other creatures.
There has never been a more important time to practice good hygiene habits. Recognising this, Reckitt set out to expand its hygiene education in schools to reach 100 million children globally by the end of 2026 – teaching positive hygiene habits to reduce incidents of preventable illnesses and absenteeism rates.
Teaming up with PRELOADED & LEO, Reckitt wanted to explore how play can drive positive behaviour change for children aged 6-9 as well as helping teachers demonstrate the importance of good hygiene in engaging ways.
The result of this collaboration is Dettol Hygiene Quest, a hybrid learning programme which brings together interactive play with story-led learning. Anchored in meaningful storytelling, the experience drives real-world health outcomes by empowering children to play, practice and learn.
Ever since Lewis Carroll first shared his books with the world, the stories of Alice in Wonderland have continued to inspire storytellers, creators and futurists. To celebrate this tradition of innovation, the Victoria and Albert Museum wanted to extend the adventures of Alice into virtual reality as part of their major Alice: Curiouser & Curiouser exhibition.
To bring this vision to life, the V&A and HTC Vive Arts partnered with PRELOADED to create Curious Alice – a mind-bending VR trip to Wonderland in which visitors’ own curiosity and exploration are rewarded.
Micro Kingdoms: Senses presents a groundbreaking format for spatial storytelling, designed to create an immersive learning environment and enable deep levels of user engagement and understanding. Set over two distinct chapters, the experience takes players on a narrative journey uncovering the life of the Wandering Spider set the the Atlantic Forest of Eastern Brazil, and the industrious Leaf Cutter Ants from the Tropical rain forests of Central America.
Driven by AI the animals respond authentically to the player and the world around them: dropping a leaf near a leaf-cutter ant will encourage it to harvest its find and communicate back to the nest, drop a rock in its path and it will find its way around. When antagonised, the wandering spider will even charge at the player.
