Andrex asked PRELOADED to design and build a digital product, and learning framework to provide children and caregivers with the supporting material and tools to help children to practise the health habits that will last a lifetime – The GoTime app was born!
Central to the Playbook concept is a world of friendly and relatable characters, each of whom help reinforce the learning at different stages of a child’s development.
In developing the suite of characters – Bunny, Mouse, and Bear – we also developed a unique visual style and language that borrowed from the best of children’s storybook illustration.
Sky Live is a small camera unit which sits on top of the Sky Glass, unlocking new ways to engage, connect, and enable audiences. PRELOADED were selected as a key R&D partner exploring the affordances of the platform, as well as the game development partner for one of Sky Live’s launch titles, ‘Beep Beep Bop’.
Supported by the comedic mischief and ‘randomness’ of the Beep Beep Bop host, each mini-game is generated from huge library object sets. Social and Meme inspired, the game objects include everything from ‘Junk food’ and ‘Half eaten stuff’ to ‘things with wings’ and ‘Live emojis’ – everything has a place in this surreal world!
There has never been a more important time to practice good hygiene habits. Recognising this, Reckitt set out to expand its hygiene education in schools to reach 100 million children globally by the end of 2026 – teaching positive hygiene habits to reduce incidents of preventable illnesses and absenteeism rates.
Teaming up with PRELOADED & LEO, Reckitt wanted to explore how play can drive positive behaviour change for children aged 6-9 as well as helping teachers demonstrate the importance of good hygiene in engaging ways.
The result of this collaboration is Dettol Hygiene Quest, a hybrid learning programme which brings together interactive play with story-led learning. Anchored in meaningful storytelling, the experience drives real-world health outcomes by empowering children to play, practice and learn.
BBC Worldwide and Google have teamed up to bring one of the world’s most respected and loved natural history brands to VR in a completely unique real-time experience.
BBC Earth: Life in VR is a meticulously researched and crafted experience, which takes the users to the Californian coast, and to an underwater world bursting with life.
Designed for audiences new to VR, the experience adopts Preloaded’s low threshold design approach, putting great emphasis on ease of use and the overall comfort of the experience. Honed over many months of testing, the Life in VR experience and format has been created to capture the imagination of the BBC’s Natural History content, and build on the passion for VR.
Featuring some of the most popular animals viewers encountered in the Blue Planet II TV series (including a sea otter and sperm whale) users come face to face with some of the planet’s most fascinating sea creatures, experience life at a microscopic scale, and dive into the ocean abyss with giants of the sea.
Taking on the arcade greats of old, we designed and built Iron Maiden their very own co-op adapting the music video’s pixel aesthetic. The platformer pits you against an endless supply of randomly generated levels. With over a quarter million plays within the first couple of days, the game also picked up a FWA award.
By ElectrolytePosted in game, Illustration, webComments Off on Speed of Light
