Archive for September, 2023


GoTime app


Thursday, September 14, 2023

Andrex asked PRELOADED to design and build a digital product, and learning framework to provide children and caregivers with the supporting material and tools to help children to practise the health habits that will last a lifetime – The GoTime app was born!

Central to the Playbook concept is a world of friendly and relatable characters, each of whom help reinforce the learning at different stages of a child’s development.

In developing the suite of characters – Bunny, Mouse, and Bear – we also developed a unique visual style and language that borrowed from the best of children’s storybook illustration.

Created at: PRELOADED
Learn More: Case Study