"web" Category

The Wild Escape

Friday, April 28, 2023

The Wild Escape was a major new project by Art Fund bringing hundreds of museums and schools together in a celebration of UK wildlife and creativity. Launching on Earth Day 2023, children are invited to explore and discover nature in museum collections, bringing their chosen creature to life with their own creativity and following their escape to a thriving ecosystem.

Putting the child’s creativity front and centre, PRELOADED designed an art tool that allows children to capture and digitise their created creatures, breathe life into them and release them from institutions across the UK into a digital biodiverse ecosystem to wander alongside the creations made by other children.

Once released, children can search and find their individual drawings and explore how they wander through diverse habitats and have whimsical encounters with other creatures.

Learn More: Case Study

Procedurally generated patchwork art style and design celebrates the virtual and ‘blocky’ worlds that 7-11 year olds are familiar with.

Speed of Light

Monday, October 5, 2015


Pixel work for Iron Maiden’s Speed of Light game, created by Last17.

Taking on the arcade greats of old, we designed and built Iron Maiden their very own co-op adapting the music video’s pixel aesthetic. The platformer pits you against an endless supply of randomly generated levels. With over a quarter million plays within the first couple of days, the game also picked up a FWA award.




Swedish premium lager

Sunday, August 11, 2013


The new Åbro website and companion to ‘The Swedish One’ campaign.  Åbro is a premium lager brewed in Vimmerby, Sweden. Hinged around a glass ‘cut through’ highlighting it’s unique qualities, the site highlights it’s heritage, and the perfect pour.





Rekorderlig – Beautifully Swedish

Monday, June 10, 2013


It’s been a very busy and exciting few months rolling out the 2013 Rekorderlig ‘Beautifully Swedish’ campaign following on from our launch campaign in 2011. Building on the success of Beautifully Swedish and introducing a collective to help drive various market sectors. From print adverts to moving digital display panels, press adverts, online branding and also the official Rekorderlig Cider fount design (more details to follow)






Battle Keep, work in progress

Friday, December 7, 2012


I first posted some pixels for Battle Keep way back in October 2010, it’s been a very long time in the making but things are moving forward. Battle Keep will eventually be a fast paced, Bomber Man meets Gears of War meets 16bit Gauntlet boom-em-up!

Keep following it’s progress over on it’s development site here: battlekeep.tumblr.com