Life approached PRELOADED with an exciting brief: to create a must-see, must-do attraction themed around water in celebration of their 25th anniversary.
The result is Water Play – a vibrant, digital water tank experience that invites visitors to make waves together. This playful and immersive installation makes the most of the space and hardware to deliver a shared, social experience that’s both engaging and accessible.
This-larger-than life-installation transforms individual and collective movements into beautiful, dynamic waves. From small gestures to full-body motion, it welcomes everyone to dive into the magic of water – without getting wet!
Andrex asked PRELOADED to design and build a digital product, and learning framework to provide children and caregivers with the supporting material and tools to help children to practise the health habits that will last a lifetime – The GoTime app was born!
Central to the Playbook concept is a world of friendly and relatable characters, each of whom help reinforce the learning at different stages of a child’s development.
In developing the suite of characters – Bunny, Mouse, and Bear – we also developed a unique visual style and language that borrowed from the best of children’s storybook illustration.
Sky Live is a small camera unit which sits on top of the Sky Glass, unlocking new ways to engage, connect, and enable audiences. PRELOADED were selected as a key R&D partner exploring the affordances of the platform, as well as the game development partner for one of Sky Live’s launch titles, ‘Beep Beep Bop’.
Supported by the comedic mischief and ‘randomness’ of the Beep Beep Bop host, each mini-game is generated from huge library object sets. Social and Meme inspired, the game objects include everything from ‘Junk food’ and ‘Half eaten stuff’ to ‘things with wings’ and ‘Live emojis’ – everything has a place in this surreal world!
The Wild Escape was a major new project by Art Fund bringing hundreds of museums and schools together in a celebration of UK wildlife and creativity. Launching on Earth Day 2023, children are invited to explore and discover nature in museum collections, bringing their chosen creature to life with their own creativity and following their escape to a thriving ecosystem.
Putting the child’s creativity front and centre, PRELOADED designed an art tool that allows children to capture and digitise their created creatures, breathe life into them and release them from institutions across the UK into a digital biodiverse ecosystem to wander alongside the creations made by other children.
Once released, children can search and find their individual drawings and explore how they wander through diverse habitats and have whimsical encounters with other creatures.
There has never been a more important time to practice good hygiene habits. Recognising this, Reckitt set out to expand its hygiene education in schools to reach 100 million children globally by the end of 2026 – teaching positive hygiene habits to reduce incidents of preventable illnesses and absenteeism rates.
Teaming up with PRELOADED & LEO, Reckitt wanted to explore how play can drive positive behaviour change for children aged 6-9 as well as helping teachers demonstrate the importance of good hygiene in engaging ways.
The result of this collaboration is Dettol Hygiene Quest, a hybrid learning programme which brings together interactive play with story-led learning. Anchored in meaningful storytelling, the experience drives real-world health outcomes by empowering children to play, practice and learn.
