Bond Street Station London, Diesel Advertising with Video screen.
Created 8 lot’s of 1080HD Animation’s in AfterEffects based on the current Diesel campaign. The display ran for a month.
Created at Outside Line Studio
Updated 21.04.09, read rest of entry …
To help support the launch of F.E.A.R 2, a live event was developed making players face real life fears as they played the game. Streamed over the course of an evening, players would take turns playing the game with and voted ‘fears’ such as snakes, dead fish etc would be introduced into their playing area. The event was streamed in real time and fear votes were cast by viewers, again in real time.
Live event site with streaming video and multi user voting system
To mark the launch of the new Asics store in london, an installation was created allowing you to race against other runners and the London Circle Line over 3 races, with times logged into a leaderboard. The main challenge was detecting how far the user had run on a treadmill and feed that into a Flash based app.
To solve this a cunning solution was used, a white stripe was painted onto the treadmill and a webcam was focused onto it. As the camera picked up passes of white and black the Flash app was able to work out the distance the runner had travelled!
