Asics Store Installation

Thursday, October 9, 2008





To mark the launch of the new Asics store in london, an installation was created allowing you to race against other runners and the London Circle Line over 3 races, with times logged into a leaderboard. The main challenge was detecting how far the user had run on a treadmill and feed that into a Flash based app.

To solve this a cunning solution was used, a white stripe was painted onto the treadmill and a webcam was focused onto it. As the camera picked up passes of white and black the Flash app was able to work out the distance the runner had travelled!

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